You can select the Featured Products that you would like to promote during the live shopping event when you create that event. You can edit those products at any time before the event by clicking on "Edit" in the action menu in the Dashboard. Once the event starts, you will not be able to modify the featured products.
Selecting your Featured Products before the live shopping event:
You can select the Featured Products in Step 2 of the Create Event process. From the Dashboard, click on "Create Event." In Step 1, Insert the event's basic information. Click "Continue." In Step 2, you can select "Featured Products" and the order that you want them to be displayed.
To learn more about how to showcase those products during a live shopping event, check out this support post.