What key performance indicators (KPIs) does Shop Studio Live provide?

We want our merchants to have access to useful data and be able to track their live shopping success. Our application measured a variety of metrics across viewership, engagement, conversion and more!

Post by
Estefania Millan
June 13, 2021

Our application measures a variety of metrics across viewership, engagement, conversion and more! Here is a list of the metrics we value most and their importance to you as a merchant.

Feature Name and Description Why It's Relevant for You
Current Viewers: The number of current viewers watching a live stream event. Whether it's only a few or a thousand viewers, don't be discouraged! You are connecting with individuals around the world and enhancing their shopping experience while increasing traffic and store visits.
Product Page Clicks: The total number of clicks on Featured Products in the duration of a live stream event. Our favourite feature. Track how your event contributes to the traffic directing customers to your featured products. Measuring product clicks will also help you determine which one of your Featured Products is most popular! Use this data for future events.
Unique Chat Users: The number of individuals who typed in a username to access chat features during a live stream event. Keep track of how many unique individuals accessed the chat feature. This will help you determine the overall number of users who are interacting with you during your live shopping event.
Number of Chat Messages:: The number of chat messages sent by Chat Users in the duration of a live stream event. Track the overall number of messages sent to the chat. Measure how people were engaged via chat and whether people were commenting and asking questions! This will help you shape the content of future live shopping events.
Adds to Cart: An estimated number of units of Featured Products being added to cart in the duration of a live stream event. Almost there! Track how many people added the featured products to cart. Notice that people are adding to cart but aren't purchasing? Time to consider if there might be issues in your checkout process.
Orders Complete: An estimated number of orders that include a Featured Product being part of a completed order (checkout completed) in the duration of a live stream event. Calculate how many features products were included in the completed orders. Use this data to estimate of conversion rate of featured products!
Revenue Generated: An estimated of revenue generated from Featured Product being sold (checkout completed) in the duration of a live stream event. $$$ Last but not least, track revenue generated by featured product sales. Congrats, your event was a rounding success!
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