What's the best audio and video equipment set up for my live shopping event?

You'll at least need a smartphone and a computer. Learn more about additional tips and tricks.

Post by
Tiffany Li
April 26, 2021

Bottom line: you can go LIVE with a smartphone, a computer, and an internet connection using the Shop Study Live app. All the additional details outlined in this guide are suggestions.

We’ve designed this guide to outline the best equipment and space set up that you need to get started with broadcasting. 

Part 1: Broadcasting Equipment 

To begin, decide if you want to go live with your mobile phone or using external or slightly more intermediate video and audio equipment. Smartphones are a great all-in-one alternative to go live. However, there are a few quick and easy wins to consider to make your livestream look and feel more professional.

Here are FOUR things we suggest for the best mobile set up:

1. Smartphone with a high-quality camera.
Your audience will be more inclined to watch a high definition livestream over a blurry one. At the end of the day, they’re tuning in to learn more about your products and to see your products from a different angle. While we don’t recommend getting an entirely new phone, check and see if your smartphone camera has similar specs as these smartphones with the top 5 camera quality: 

  • Samsung Galaxy S21 Ultra
  • Apple iPhone 12 Pro
  • Samsung Galaxy S20 Ultra 5G
  • Google Pixel 5
  • Apple iPhone 12

2. External microphones.
While smartphones may have great cameras, the audio may sometimes be less than ideal. We recommend investing in external mics similar to the following alternatives:

3. Tripod or phone mount.
You want to be able to demo your products from different angles - and it’s best to do that with your hands free from your smartphone. Depending on the environment in the room, a table-top mount may be perfect if you have a surface that’s lined up at your eye level. However, if you do not, you may want to consider an adjustable tripod that gives more flexibility to the set-up of your smartphone. In any case, investing in a sturdy mount will give you peace-of-mind throughout your live event. Here are two types of tripod mounts to consider: 

4. Good Lighting.
Good lighting can make all the difference on how you and your products look on your livestream. Here are two affordable alternatives: 

  • Natural light: Positioning yourself in front of a large open window that provides access to natural light is an inexpensive and effective way to get good lighting. However, natural light is not always predictable when you’re live streaming. This is why we recommend investing in basic lighting equipment.
  • Ring lights: If you’re looking for a 2-in-1 solution for a decent light source and a tripod mount, we recommend this UBeesize Selfie Ring Light with Tripod Stand or similar variations.

Disclaimer: Any external links to products in this article are not sponsored or affiliate links or individually reviewed; however, they are suggestions of what you can consider before going live.

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Tips & Tricks